Democratic National Convention 2012

StartUp RockOn featuring The Roots and Talib Kweli at the 2012 DNC.

We debuted our idea for a more exciting, energetic, and authentic event series at the 2012 DNC with more than 17 events. Opening night was a red carpet kick off where headliners The Roots set a tone that resounded throughout all of our convention events. Check out the video above.