The legendary band, The Roots, have been confirmed to rock the house at StartUp RockOn’s opening night main event at DNC2012 in Charlotte, NC.  Embodying the hard work and entrepreneurial spirit we are honoring, very few bands fit our mold better than The Roots.

From early beginnings in Philadelphia clubs to Late Night w/ Jimmy Fallon, The Roots have garnered a global fan base and are still entertaining night after night. StartUp RockOn is thrilled to host them at the DNC2012.

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